Video in Ecommerce-Clip
From Laurie Williams, Zappos on May 31st, 2013
Zappos' Laurie Williams shares insight on how the Zappos website has been using video, the lessons they have learned along the way, and her thoughts on the future of video. Zappos currently uses video for product videos, brand marketing, and how-to's. Laurie predicts an increase in video use, as well as in customer expectations for those videos.